Insights 2020: Leland Maschmeyer, Chobani
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Insights 2020: Leland Maschmeyer, Chobani

Part of the Insights 2020 Design Lecture Series

Future-oriented designer and creative director Leland Maschmeyer unearths captivating stories hidden within the most unlikely contexts. As co-founder of design agency Collins, Maschmeyer helped reimagine brands such as Spotify, Airbnb, and Facebook. He joined Chobani in 2016 to oversee the creation of its new in-house design team, which was named Ad Age’s 2019 In-house Agency of the Year. As the company’s Chief Creative and Strategy Officer, Maschmeyer invests the socially conscious yogurt brand with folklore magic, meticulous mistakes, and design-centric packaging.

Copresented by the Walker Art Center and AIGA Minnesota.

This lecture will be webcast live and archived on If you can’t make it here in person this year, consider having an Insights Viewing Party and send in your comments and questions for the speakers via Twitter (#InsightsDesign).

Program sponsor

  • 10 Thousand Design logo 2019