Julian Bleecker: The Future Never Gets Old
Skip to main content
The Gradient

Julian Bleecker: The Future Never Gets Old

Above: Three of a series of graphical representations of the future by Julian Bleecker

“Interdisciplinary activity, valued today as an important aspect of research, cannot be accomplished by simple confrontations between various specialized branches of knowledge. Interdisciplinary work is not a peaceful operation: it begins effectively when the solidarity of the old disciplines breaks down—a process made more violent, perhaps, by the jolts of fashion—to the benefit of a new object and a new language, neither of which is in the domain of those branches of knowledge that one calmly sought to confront.” —Roland Barthes

As part of the Walker’s Interdisciplinary Work Group (IWG)—a think tank exploring the “violent” process of clashing disciplines within our institution (maybe not violent enough, really)—I was asked to invite someone who inspired me and whose practice might embody a mixture of disciplines. It was the perfect excuse to bring out Julian Bleecker—a designer/technologist/futurist who creates “new objects” on a daily basis—though he might call them diagetic prototypes and suggest that their existence was not only plausible, but completely inevitable. When he’s not working in Nokia’s Design Strategic Projects studio, he is one of the founding partners of the Near Future Laboratory, a collective dedicated to “thinking, making, design, development, and research practice speculating on the near future possibilities for digital worlds.”

Over the past few years he has been developing the idea of Design Fiction—a practice exploring the symbiotic relationship between science fiction and science fact. As an attitude it has a lot in common with Critical Design as put forward by Dunne & Raby (in fact Wikipedia redirects a search for Design Fiction straight to the entry on Critical Design). Though where Critical Design offers tangible thought experiments critical of our personal relationships with products—often inhabiting the space of the gallery or academia—Design Fiction appears to be oriented toward the popular imaginary, more comfortable in the realm of Hollywood films, best-selling novels, Skymall catalogs, and Internet memes, more explicitly tackling the relationship between storytelling, media, and technological progress. And it might be more concerned with the fog of the feedback loop and the design process itself, in all its compromised and messy glory—the implications of business models, service design, copyright laws, product obsolescence, hacker spaces, Amazon Mechanical Turk and Alibaba.com, access to tools, etc.—instead of the clarity of the pure artifact on its pedestal (or kitchen counter). Julian even discusses the negative effects of design storytelling—Jurassic Park, for example, is held up as an example of incredible Design Fiction but potentially dubious science fact—a minority theory put forward into the public consciousness, bypassing the typical systems of scientific peer review, and dramatically altering the entire debate.

I’ve come to understand Design Fiction a bit like the inverse of Mundane Science Fiction (the Dogme 95 of sci-fi)—instead of science fiction authors dialing down the fantasy to tell stories of the near future, these are designers amping up the speculation to “tell worlds instead of stories.” Both theories feel a bit scrappy but highly prize a conceptual rigor: the refusal of Mundane Science Fiction to resort to impossible (and easy) ideas, and the dedication of Design Fiction to the process of making something real. “Less yammering and more hammering,” indeed. Both ideas also readily admit to having existed long before they were formally named, which seems appropriate.

I have personally been interested in the overlap of design and speculation for a while, but inviting Julian out in the context of the IWG posed a new set of questions: how can an organization like the Walker embed speculative practices into its workflow, how is interdisciplinary experimentation already inherently speculative, and when should our institution embrace a process that is not necessarily results-oriented—or at least, not in the typical sense? Speaking of mundane . . .

Julian Bleecker doing something techy

For our meeting, Julian spoke on his ideas of Design Fiction and led us through a series of workshop exercises designed to generate ideas for near future products. The IWG invited writer Susannah Schouweiler to sit in and write up her account of the proceedings. Here is her report on Julian’s presentation:

For the second in a series of eight planned discussions between now and December 2012, in early June members of the Walker’s Interdisciplinary Work Group (IWG) gathered for a conversation with Julian Bleecker, co-founder of the Near Future Laboratory and a researcher at the Design Strategic Projects studio at Nokia Design in Los Angeles.  Specifically, IWG member and design director Emmet Byrne invited Bleecker to talk with our assembled group of Walker curators, programmers, and educators about his ongoing, hybrid creative work in the field of Design Fiction.

Unlike the more informal, intimate question-and-answer session a month prior with dancer and choreographer Deborah Hay, Bleecker’s multimedia presentation to the IWG was practiced, narrowly targeted, and information-rich—like a sprawling, workshopped TED-talk on his work at the intersection of imaginative play, storytelling, technology, art, and near-future design. Or, as Bleecker puts it more succinctly, “finding new ways of thinking about what’s possible.”

To begin, Bleecker describes Design Fiction for us, as “the fertile muddle where fact and fiction reflect and influence each other.” He says both design and science fiction work to open new lines of conversation, allowing people who are not inclined to think out of the ordinary, to begin to do so. “You can introduce a conversation about something quite speculative; when you’re talking about science fiction, no one says, ‘that’s impossible.’ We all understand the normal rules don’t apply.”

Design Fiction, in particular, he says, “involves thinking of the impossible as not just possible, but imminent, even likely.” But the work of Design Fiction goes much further than thinking and talking about what might be, to building on the ideas that emerge from such speculations: expanding the conversation by making something real, thereby taking it from the gossamer realms of conjecture to the work-a-day spheres of tangible, concrete probability.

He explains: “This work involves a symbiotic relationship between design fact and design fiction—things can happen because these conversations are in the world, percolating.” For example, we can see amazing, fictional technology in Hollywood films [like Minority Report, 2001: A Space Odyssey, etc]—indeed, that imagined tech is itself a big draw for audiences.

(Above: examples of Design Fiction in film)

And in a very concrete sense those technologies are real:

Someone designed a product, and designed it with an excruciating level of refinement, not just so it looks good on camera, but in such a way that the whole production team can understand how that tech fits in the story, why it’s there…. Using the lexicon established by the film to explain something real, some actual technology, it then becomes legible for a wide audience, because you have a conceptual anchor which introduces that technology (in the case of Minority Report, for example, gesture-based interfaces) into the popular imaginary.

He goes on: “The fact that the device you want to make doesn’t quite work yet doesn’t negate its reality—the conversation, the continuity of relationship between the idea rendered in the film and real technology is real…. A designer working on that film did enough to get things started to where an industrialist was ready to write a check to develop it for actual use. That’s real.”

Bleecker says such work involves “extrapolating from known to unknown… You can introduce a conversation about something quite speculative, but then expand that into an even more fulfilling conversation if you actually make the thing you’re talking about.” He goes on, “It’s usually a linear trajectory—from idea to prototype to materialization in some new future. You accrete more meaning in your explanation for what the future might look like as you build, get funding, and create something. You need to get it out of your head; once it’s made, you can describe it, show it and involve people in a discussion about its specifics.”

(Above: Apple’s iPad makes its first appearance as a diegetic prototype in Stanley Kubrick’s 2001: A Space Odyssey, 1969)

The Design Fiction process of actually creating something—going from conception to execution—facilitates a kind of thoroughness that distinguishes this work from mere speculation. In fact, Bleecker’s current interests are anything but remote: he tells us, right now he’s most interested in questions about the distribution of innovation. He offers a quote from novelist William Gibson by way of explanation: “The future is already here, it’s just not evenly distributed … yet.”

Bleecker then offers this thought experiment. “I try to imagine what the end of the long tail for these innovations will look like; what does it look like at that point where future technology does become evenly distributed? Where it’s affordable, ubiquitous, mass-produced, almost junk? Like the PDA is now, or the record player, for example.”

He describes how thinking on such a question plays out in practice:

I think there’s something Design Fiction-y about that question. [How does our relationship to material stuff change with time and saturation, and what are the causes of those shifting desires?] To imagine these exciting new things, these innovations, as tomorrow’s crap—to put yourself in a time when you can pick up an iPad at the dollar store for $1.99, or two for $3. It’s a very powerful way of describing what these things might look like in the future, how they might work in the culture. Designing these things in reality, describing them in this way, does a sort of Jedi mind trick: This process makes people really believe, because in our daily lives we already understand how that exciting-to-banal process works—we see it all around us.”

He argues that you can disrupt conventional futures with Design Fiction: “If you really want to tweak habits or desires, you can start design conversations with these techniques, take them beyond ‘what are the new colors/price points going to be for 2013?’” Design Fiction, he says, plays in the fringes, outside the borders of the “conventional products’ sweet spot,” where the spheres of what’s “buildable, desirable, and profitable” overlap. Design Fiction adherents are drawn beyond safe “mods and tweaks” of existing products to the fast-shifting terrain where fantasies and speculations reside, to the quicksilver trajectories of the “magical, mythical, miraculous” in our many possible futures.

(Above: Death Star Over San Francisco by Mike Horn)

In Design Fiction, he says, stories matter more than features, specs, wireframes, and engineering… Special effects dinosaurs are more effective when used in an exciting film like Jurassic Park, than they are in a plain old documentary talking about the science of dinosaurs, because you’re enrolling viewers into a well-drawn world, and the design within that world is all the more compelling for it. … [What’s more] a persuasive big-budget film rendering of [even hotly contested] science can so capture the imagination that it changes the real-world conversation irrevocably — and can therefore change the science itself.

He says, “It comes down to the way in which we’re able to hold people’s attention, to engage them.” It’s about finding ways—through film, design, novels—to help us all look at the world a little differently. “We’re trying to find people who look at the world a little bit sideways, for that head-slap moment when you know you’ve hit on meaningful innovation—whether that’s a little tweak that makes a huge difference (e.g. wheels on luggage) or some big new idea put in practice.”

Design director Emmet Byrne follows up, asking Bleecker whether “there’s something inherently ethical about showing people how the future might be different than what we accept as the consensus future? That seems to be an element of critical design practice as well,” he says. “Is simply generating a meaningful conversation about what is and might be, in itself, a useful aspect of the work? Or is that not enough?”

Bleecker responds: “It’s fun to look at the world this way, to seek the head-slap moment and play with ideas; but I do think it’s also important to consider these things with a code of ethics. You’re never just doing it to do it, but to make the world a little bit better. Sometimes that’s been a very First-World thing I’ve made better because of a new design—like calling your mother gets a little easier, a little better, more enjoyable. But always embedded in the design work is the idea that we’re in the business of making things a little more playful, happier, and less unnerving for people.”

“And simply bringing an appreciation of the fact that the future isn’t determined,” he says, “that the future, on an individual scale, is still open to one person’s vision of what that can be”—that’s valuable in its own right, too.


Get Walker Reader in your inbox. Sign up to receive first word about our original videos, commissioned essays, curatorial perspectives, and artist interviews.