Project Projects, New York
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The Gradient

Project Projects, New York

Before joining forces to form Project Projects in 2004, Adam Michaels, a Minneapolis College of Art and Design graduate, was associate art director of Architecture magazine; and Prem Krishnamurthy, a Yale University graduate, had completed a Fulbright Fellowship and worked as a designer in Berlin and New York. The two forged a cool, calm, and collected aesthetic that resonates with their nonprofit and cultural sector clientele. Project Projects has emerged as a leading design studio working for such organizations as Artists Space, Creative Time, Bard Center for Curatorial Studies, Metropolis magazine, The New York Times Magazine, Princeton Architectural Press, the Van Alen Institute, and the Whitney Museum of American Art. Their work has been featured in Japans most progressive graphic design magazine, IDEA, as one of 100 of the worlds most interesting studio practices, and identified by the Art Directors Club of New York and Print magazine as an emerging new design firm to watch.

Part of Reinventions: Insights 2008 Design Lecture Series.

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