Wherever Richard Turley goes, he figures out a way to not have to play by the rules. Best known as the art director who reimagined Bloomberg Businessweek magazine as an edgy, design-forward publication, Turley recently ended a stint as MTV’s first senior vice president of visual storytelling and deputy editorial director.
At MTV Turley oversaw a horde of designers whose basic mission was to create “strategic anarchy,” personifying the corporation’s desire for self-critique and, in his words, “de-brand”-ing the network. The studio generated new TV idents and bumps on a daily basis, using whatever content they felt was appropriate as long as it was immediate and of the moment. Turley has described the approach as a form of social media, simply executed through the channel of a broadcast network. The segments range from abstract chaos to surreal mundanity, live social media conversations with viewers to bluntly worded statements directly responding to current events.
In his new position as executive creative director of content and editorial design at Wieden + Kennedy, Turley will bring his unique talent for visualizing ideas to the world of branding.