Masamichi Udagawa and Sigi Moeslinger founded Antenna Design with the goal of making peoples engagement with technological objects and environments more exciting. They are achieving this ambitious objective through a combination of commercial and public projects that range from the redesign of the New York City subway cars and ticketing machines and the creation of custom monitors, screen displays, and information kiosks for Bloomberg to a series of interactive installations such as Power Flower, a window display for Bloomingdales that is activated by passersby, and their recent winning entry in the Civic Exchange competition, an interactive information installation for visitors and inhabitants of Lower Manhattan. With backgrounds in industrial design and digital technology, their projects represent a successful merger of elegant product form, informational clarity, and sophisticated interactivity. Their work has won numerous awards, including recognition from I.D., Business Week, and Wired magazines. In 2003 they were finalists for the National Design Award in Product Design from the Cooper-Hewitt National Design Museum.