Federico Pérez Villoro is an artist and researcher living and working between New York and Mexico City. His work explores the materiality of language and impact of technology in socio-political behavior. He currently serves as a part-time faculty at Rhode Island School of Design.
Subversive Guidelines: On the Evolving Landscape of Visual Identity Design
In response to their 2017 essay published on The Gradient titled “Post-Identity Design: Brands, Politics, and Technological Instability,” as well as the masters-level design course that they teach titled “Debranding and Post-Identity Design,” Christopher Hamamoto and Federico Pérez Villoro are interviewed by Jon Sueda about the present and evolving manifestations of visual identity design within the extremes of our societal and technological landscapes.
