Bill T Jones in new Puma ad, Gap gets into the art biz…
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Performing Arts

Bill T Jones in new Puma ad, Gap gets into the art biz…

Well, I’m never a big fan of artists selling athletic wear, but Bill T. Jones/Arnie Zanes Dance Company does look cool in this Puma ad. Too bad the song is less than ideal.

[youtube]http://www.youtube.com/watch?v=5x_zOV6z2ls[/youtube]

In a related story of commercialization, the Gap has “commissioned” several past Whitney Biennial artists to sell T-shirts, including such Walker favorites as Kiki Smith, Chuck Close, Jeff Koons, Rikrit Tiravanija, Sarah Sze, Glenn Ligon, Kerry James Marshall, and many more. Having worked at the Gap in high school (I was promoted to Khaki Specialist senior year), this marriage of contemporary art and graphic tees feels like a real homecoming for me.

Apparently, they’re “limited edition.” hmmmm… You can see them all here.

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