How often should a blogger post?

We’ve often discussed how much we should be posting behind the scenes of the Walker Blogs. I’m sure most people writing a blog or reading a blog have opinions about that. Darren Rowes has a post about this very topic where he raises several valid points on his own and quotes an equally relevant post by Seth Godin.

So how do you balance growing an audience through frequent posts against retaining people by avoiding reader fatigue? An article previously mentioned suggested publishing at regular frequencies, a strategy we’ve tried on our Visual Arts blog with some success. That is certainly a good for bloggers to get in the habit of writing but with more people using RSS it certainly seems less important for readers.

Sources:Beth’s Blog