UPDATE: We regret to inform you that due to travel restrictions, Daniel DeSure’s, Hassan Rahim’s, and Veronica Ditting’s lectures have been canceled. Ruben Pater’s online webcast will still take place on March 31st. Your tickets may be exchanged for another Design Insights Lecture or refunded to the original form of payment. Please contact the box office at 612.375.7600 or by replying to this email to complete an exchange or receive a refund. As of right now, we don’t anticipate further changes to the remaining lectures of the series. If you have any questions, please call the box office at 612.375.7600.
Insights Design Lecture Series 2020 (buy tickets now)
March 3–31
Tuesdays, 7 pm CT
Walker Cinema
(or watch live webcasts of all five lectures at walkerart.org)
“A poetics of pictures, then, in contrast with a rhetoric or hermeneutics, is a study of ‘the lives of images,’ from the ancient idols and fetishes to contemporary technical images and artificial life forms, including cyborgs and clones. The question to ask of pictures from the standpoint of a poetics is not just what they mean or do but what they want—what claim they make upon us, and how we are to respond. Obviously, this question also requires us to ask what it is that we want from pictures.”†
Expand your understanding of graphic design with the Insights Design Lecture Series, presenting five leading designers from around the world. Dive into the thinking behind their work, then hang out after the lectures to meet the speakers. This year’s lineup features branding expert Leland Maschmeyer, LA multidisciplinarian Daniel DeSure, hyper-aesthete Hassan Rahim, magazine expert Veronica Ditting, and a special bonus lecture/movie from ethically-driven designer Ruben Pater.
Copresented by the Walker Art Center and AIGA Minnesota, this year’s Insights is sponsored by 10 Thousand Design.
WATCH ONLINE
If you can’t make it in person, please tune in to our live webcast at walkerart.org and participate through Twitter (#InsightsDesign).
SCHEDULE
Tue., March 3, 7 pm CT: Leland Maschmeyer
Tue., March 10, 7 pm CT: Daniel DeSure
Tue., March 17, 7 pm CT: Hassan Rahim
Tue., March 24, 7 pm CT: Veronica Ditting
BONUS EXPERIMENTAL LECTURE
Tue., March 31, 7 pm CT: Ruben Pater
Leland Maschmeyer (Chobani)
March 3, 7 pm CT (tickets)
Future-oriented designer and creative director Leland Maschmeyer unearths captivating stories hidden within the most unlikely contexts. As co-founder of Collins, Maschmeyer helped reimagine brands such as Spotify, Airbnb, and Facebook. He joined Chobani in 2016 to oversee the creation of its new design team, which was named Ad Age’s 2019 In-house Agency of the Year. As its chief creative officer, Maschmeyer invests the socially conscious yogurt brand with folklore magic, meticulous mistakes, and design-centric packaging.
Daniel DeSure (Commonwealth Projects/Total Luxury Spa)
March 10, 7 pm CT (tickets)
Can a juice bar rejuvenate bodies, minds, and communities? Can T-shirts create the future? With an emphasis on his local community and an expansive collaborative network, Daniel DeSure has created a multidisciplinary practice that skirts the worlds of art, fashion, design, and film. His many projects include founding the creative studio Commonwealth Projects, with clients such as Rimowa, Sonos, Nike, Olafur Eliasson, and Sundance, as well as Total Luxury Spa, a ridiculously hip fashion line dedicated to serving LA’s Crenshaw neighborhood.
Hassan Rahim (12:01)
March 17, 7 pm CT (tickets)
Combining a deeply collaborative approach with a sophisticated understanding of style, Hassan Rahim is a meticulously obsessive visual artist and designer. His poetic output evokes an uncanny world in which historical references hide in subtle production techniques, childhood fantasies are laid bare, and the cultures of skateboarding, clubbing, art, and fashion collide. Rahim is cofounder of publisher Shabazz Projects, and his clients include VSCO, Sony Music, Urban Outfitters, Warp Records, Marilyn Manson, Willo Perron, and others.
Veronica Ditting (The Gentlewoman / Studio Veronica Ditting)
March 24, 7 pm CT (tickets)
The Gentlewoman is a fashion magazine dedicated to “women of style and purpose,” which could easily describe its superstar creative director, Veronica Ditting. The recipient of numerous awards, she combines a meticulous love of editorial design with a cool conceptualism that results in pure subversive elegance. Her London-based studio focuses on work for the art, fashion, and culture sectors with clients such as Tory Burch, Hermès, adidas, Miu Miu, IKEA, and the Stedelijk Museum, Amsterdam.
BONUS EXPERIMENTAL LECTURE
Ruben Pater (Untold Stories)
March 31, 7 pm CT (tickets)
Unwilling to regularly tour overseas due to the outsized carbon footprint of global air travel, Ruben Pater instead premieres a pre-recorded lecture custom-made for the occasion. Though not physically present, the speaker will be live via Skype and able to answer questions in this engaging experiment in lecture dynamics. Focusing on the ethics of design, Pater collaborates with other disciplines to investigate complex social and political issues such as climate change, surveillance, and affordable housing. He is the author of The Politics of Design: A (Not So) Global Design Manual for Visual Communication.
Printing of the 2020 Insights poster courtesy Shapco Printing, Minneapolis
† W.J.T.Mitchell, “What Do Pictures Want?: The Lives and Loves of Images,” in Preface (London: The University of Chicago Press, 2005), xv.
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