As a native of Milwaukee, I visited home over the christmas holiday break. While there, I had the opportunity to stop into the Milwaukee Art Museum, which I always enjoy. In the lobby of the museum, I noted some digital signage which was not there when I last visited over a year ago. Here is a short documentation video:
MAM Signage on Vimeo
They have essentially divided the screen into three sections. The largest displays posters for current exhibits along with a welcome message. The two side areas cycle through images of work in the museum and info about things visitors to the museum might want to know: events for that day, where the bathrooms are, schedule for the Brise Soleil opening, etc. It doesn’t seem particularly groundbreaking, but it is likely quite easy to update, only requiring static images to be changed periodically. It does catch your eye as you come into the museum, since it is directly in front of the main entrance from the parking structure or the street. The shot at left shows slightly more context. The lobby desk is a few yards behind me as I’m taking this picture.
If you’re not familiar, several years ago they added a new addition, designed by Santiago Calatrava, his first building in the US. It has been a huge success for the museum and the city of Milwaukee.
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