Besides running his own firm, teaching at Parsons, and writing for BusinessWeek Online, designer Rob Giampietro maintains Lined & Unlined, his “filing cabinet on the internet.” In an effort to connect with his readers (and in his general spirit of gift-giving) Rob put his blog on hold for a week in May and instead mailed out a free series of “posts by post” to readers who subscribed online. Each postcard features an excerpt of one of his previous blog posts, reformatted for the non-virtual world. The compact, singular (and precious) format of the postcards nicely captures what blog posts can be at their best—small jewels of thought worth a moment’s pause. Besides the intriguing transition of content from virtual to physical, it’s been a long while since I’ve geeked out about the scuffed-up aesthetics of some well-traveled piece of printed ephemera. When was the last time you saw a blog post with scars? I’ll take scuff marks and fuzzy indicia over pingbacks any day. And fruit stamps.
He’s mailed out 1200 or so postcards and still has a chunk left over that he would love to send you, so sign up here. And if filling out the form is too much work, here are Rob’s posts, from digital to analog and back again.