In a 2014 article about the trajectory and form of the design manifesto, Andrew Blauvelt and I wrote:
The turn of the millennium also saw the rise of the lifestyle or motivational manifesto, which offers motivational aphorisms for daily life—bite-sized chunks of wisdom— a replicable formula for success. … [This] trend toward listicle arrangements of compact nuggets of vaguely familiar phrases betrays an orientation toward today’s webcentric communication landscape, in which the number of buzz-worthy, hyperbolized statements seems calculated to increase the number of user clicks. We live in the age of the TED talk, subjected to the “relentless epiphanies” of speaker after speaker delivering their eighteen-minute takes on subjects that warrant much deeper conversation.
Our recent Superscript conference wasn’t a place where people came to firmly declare something. In fact, many of the speakers seemed more interested in a healthy deconstruction of the conference’s premise. But that didn’t mean that the speakers left without bestowing great, provocative wisdom upon us, which we happily consumed and regurgitated as context-less bits of Twitter fodder. The conference covered a broad range of topics relevant to online arts writing and publishing—complex topics, including the way information and opinions circulate online, how they become truncated, distorted, decontextualized, and misinterpreted through social media, and how they can ultimately create active dialogue through online communities. To help promote the live webcast of the conference we decided to take advantage of the typical conference behavior of tweeting sometimes pithy, sometimes inspirational quotes by the speakers—successories for the Pinterest generation—by creating visual quotes that circulated through Twitter, Instagram, and Facebook. They did what they were designed to do, increasing the visibility of the conference and its live webcast, though sometimes at the expense of the speaker’s original intent, sometimes to the displeasure of our online followers (I’m not sure if institutional trolling is a thing quite yet). Please do enjoy the full context of each quote above by clicking in to view a full video of each talk. Or browse all of the videos here.
All visual quotes designed by Nani Albornoz.