The Walker recently launched a new site in the educational area of the iTunes Store called iTunes U, Beyond Campus. Beyond Campus features a broad range of audio and video material from sources other than colleges and universities, such as American Public Media, PBS, the Museum of Modern Art, and Smithsonian Global Sound. Now iTunes audiences can easily search, download, and play Walker content just like they do music and movies.
For the Walker, this is the first step in a redesign and branding of the Walker Channel. Today, the Walker Channel is generally recognized as the webcasting branch of Walker public programming available at channel.walkerart.org. Future plans aim to redefine the Channel as the Walker’s digitally distributed network of variable content (largely rich media) that is made available to people through different mechanisms, both on-site (computer displays, projections, cell phones) and on-line (Walker domains and broader web).