Just when you were starting to think we should be retiring the term “Web 2.0”, Nina Simon of Museum 2.0 comes along to remind us that we’ve largely forgotten what it really means. It is not, for instance, flashy AJAX – or at least, not exclusively. It is not just user comments. Web 2.0, as originally fleshed out by Tim O’Reilly, remains an incredibly cool idea to strive for.
Her online preview of a presentation she’ll give Monday is a fantastic reminder of what Web 2.0 is and what it means for museums — most importantly, the gentle nudge that it doesn’t have to be online to be Web 2.0. I for one am kind of excited by the idea of an exhibition in “perpetual beta,” growing and evolving on the floor, rather than a static and final “release.” Or even something that mixes both worlds, like Brooklyn’s Click exhibition.
If “Web 2.0” has lost its luster for you, you owe it to yourself to watch and listen to her presentation. It will remind you why it still matters.