InterDesign

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Courtesy Peter Seitz

Courtesy Peter Seitz

Name
InterDesign
Designer
Peter Seitz
Date
1970
Disciplines
  • Branding
  • Graphic Design

Peter Seitz studied visual communications at the famed Ulm School in Germany before receiving his MFA in graphic design from Yale University. He later moved to Minneapolis to become design director at the Walker Art Center. After leaving the Walker, Seitz established one of the first interdisciplinary design studios in the United States when he founded InterDesign in 1969 with architect Duane Thorback and landscape architect Roger B. Martin. Along with systems analyst and technologist Stephen Kahne, InterDesign boasted a full range of design practices including urban planning, landscape architecture, engineering, visual communications, industrial design, and systems analysis. Seitz’s strong identity for the company incorporated variations on a theme of morphing shapes, from a square to a circle, symbolizing the transformational nature of the design process that was at the core of all its varied activities. The naming and typographic fusion of the words “interdisciplinary” and “design” in the InterDesign name, rendered in Helvetica, are now classic modernist gestures.