Eric Olson began Process Type Foundry in 2002 and along with Nicole Dotin produces original font designs for sale as well as work for custom applications. Process released Olson’s design for Klavika in 2004 as a response for the desire to have a sans-serif typeface that blended humanist (traditional) and geometric (modern) approaches without succumbing to one or the other. As Process notes, “we set out to design Klavika as a full-featured, do-it-all sans serif for the needs of the 21st century. Our result is a design that’s unadorned, modern and infinitely flexible.” Among its myriad applications, design firm Cuban Council tweaked the letterforms in Klavika in 2005 to create the ubiquitous Facebook logotype, rendering it one of the world’s most seen fonts.