Living Surfaces

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Name
Living Surfaces
Designer
P. Scott Makela
Client
American Center for Design
Date
1992
Disciplines
  • Graphic Design

Educated at the Minneapolis College of Art and Design and Cranbrook Academy of Art, graphic designer P. Scott Makela was an early adopter and exploiter of new digital technologies. He was commissioned by the American Center for Design in Chicago to create a poster announcing a new conference dedicated to the emerging fields of digital media. “Living Surfaces” refers to the dynamic landscape of flickering computer screens, the real time interaction of the Internet, and the rich, immersive experience of sound and vision in multimedia. Makela’s characteristic use of strong, muscular typography married to powerful iconographic images and filtered through a digital lens of heightened color and morphic distortion is reflected in this emblematic piece that captures the mood of the period just as the frontier of the commercial Internet was opening.