Mrs. Meyer’s Clean Day


Courtesy Werner Design Werks, Inc., designers/illustrators Sharon Werner and Sarah Forss, photography Patrick Fox

Mrs. Meyer’s Clean Day
Werner Design Werks
  • Branding
  • Graphic Design

Mrs. Meyer’s Clean Day is a series of cleaning products that utilize distinctive scents and unique branding and is the brainchild of entrepreneur Monica Nassif. The character of Mrs. Meyer is based on Nassif’s mother and her folksy Iowan wisdom rings true as an authentic expression of a seemingly bygone era. Conceived as an economically priced version of Nassif’s other line of scented products, Caldrea, Mrs. Meyer’s colorful, typographically-based identity and packaging was created by Werner Design Werks of St. Paul, known for their modern brand-building designs.