The Basilica Block Party is a music concert fundraiser held each summer at the site of the Basilica of St. Mary, a co-cathedral of the Roman Catholic Archdiocese of Minneapolis and St. Paul. Minneapolis-based agency Fallon created this humorous, memorable video entitled Rooftop Ad to God that merged rock-n-roll and religion through confessions about various musical sins. Minneapolis-based Forrest Wozniak and Phil Vandervaart, each trained in the beautiful art of hand-lettering signs, created the ad on a rooftop in downtown Minneapolis.