The British Arrows Awards return to the Walker Art Center this winter, presenting the best in UK moving image advertising. From December 6 through January 4, visitors to the Walker Cinema are invited to experience this year’s wide-ranging program, featuring everything from Olivia Colman as an oil baron to Salma Hayek as a party crasher. The annual tradition offers a compendium of stories that are as surprising as they are human, tapping into quiet nostalgia and raucous humor alike.
The British Arrows is a nonprofit organization celebrating the best in moving image advertising in one of the oldest awards shows in the United Kingdom. The Walker’s involvement with the British Arrows started in 1986. After a screening of the British Arrows award-winning ad reels at the Museum of Modern Art in New York, the Walker’s curator brought the show to Minneapolis. Now in its 38th year, the holiday season program has been a long-standing collaboration that continues to run proudly today.
Experimenting with both form and content, the show encompasses mini-documentaries, sci-fi spoofs, animation, and more. The program’s runtime is 73 minutes; British Arrows bars will open for beverage service one hour before 7 and 8 pm shows, Thursday through Saturday. An online household screening option will be available in December.
2024 British Arrows Awards
December 6, 2024–January 4, 2025
Tickets start at $18, no additional fees. Members save 20%.
OPENING NIGHT RECEPTION
Friday, December 6
5:30–7 pm, Walker Cinema
6:30–8 pm, McGuire Theater
Raise a glass to the British Arrows Awards! Board chair Simon Cooper (Academy) will introduce both screenings. Ticket includes a festive pre-show drink.
GET FREE TICKETS
Join as a new member and get up to two free British Arrows tickets. Membership starts at just $5/month and includes free gallery admission, discounts on shopping and dining, and exclusive events all year. Simply add a membership to your online cart or call 612.375.7655 to join.
GROUP DISCOUNTS
Group discount (in-person screenings only): For 10 or more, tickets are $15 per person ($20 for Opening Night). Order online or call the box office at 612.375.7600. Group discount automatically applied at checkout.
PRIVATE RENTALS AND EVENTS
Spice up your holiday party with a private reception and screening! Contact events@walkerart.org to schedule.
STREAM ONLINE
Prefer to watch from home? Household tickets for the online British Arrows Awards go on sale Wednesday, December 11, at 11 am. Limited to North America. The online program will have closed captions and audio description available.
SENSORY AND ACCESSIBILITY NOTES
Content note: The program includes mature content.
Sensory note: Some ads have unexpected sounds or changes in pitch and tone, loud music, or flickering visual effects.
ASL interpreted and audio-described screenings
Thursday, December 12, 8 pm
Saturday, December 14, 2 pm
Open-captioned screenings
Sunday, December 15, 1 pm
Wednesday, December 18, 8 pm
Saturday, December 21, 5 pm
Thursday, December 26, 2 pm
Friday, January 3, 7 pm
Mask-required screenings
Sunday, December 15, 5 pm
Sunday, December 22, 1 pm
The online program will have closed captions and audio description available.
For more information about accessibility at the Walker, visit our Access page.
For questions on accessibility or to request additional accommodations, call 612.375.7564 or email access@walkerart.org.
ABOUT THE BRITISH ARROWS AWARDS
The British Arrows is a nonprofit organization started by the creative industry for the creative industry, and every year it celebrates the best in moving image advertising in one of the oldest awards shows in the United Kingdom. The Walker Art Center’s involvement with the British Arrows started in 1986. After a screening of the British Arrows award-winning ad reels at the Museum of Modern Art in New York, the Walker’s curator at the time wanted to bring the show to Minneapolis. The involvement between the two organizations became a long-standing collaboration, which continues to run proudly today.
Join creative conversations, find out more about the UK advertising industry, and keep up to date with the British Arrows here.
The Walker Art Center’s presentation of the 2024 British Arrows Awards is sponsored by Thomson Reuters.
Media partner Star Tribune.